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10-Nov-2015 12:09

Dating Factory will also improve operations of World dating Partners using its own advanced technology and management experience as well as provide local presence and account managers for all affiliates of both companies in USA, UK, Switzerland, Italy, Germany, France, Sweden, Spain, Brazil and Japan.To conclude Fathers commented “this first acquisition makes a lot of sense as it brings us a good way forward in consolidating a truly global offering in the white label dating field, and the benefits over and above from the saving from synergies are obvious, for example, among many, a much larger database for cross-selling opportunities, and a wider variety of sites to promote for our partners” Dating was established in 2009 and provides private label dating platform to more than 18 000 web businesses worldwide, Dating operates in 15 languages, 40 niches, and has a global data base of millions.

Traditionally World Dating Partners has been stronger in English speaking countries while Dating Factory is very strong in mainland Europe with its variety of languages and cultures. The two companies will continue to be operated separately, however many synergies exist, allowing for better efficiency and improved services for its partners and members.“The companies will be operated under the principle of two companies, one team” says Tanya Fathers, CEO of both companies.



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