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16-Mar-2016 08:24

(Read more here)Just a few months after it announced changes to its TV schedules in February, the SABC in July once again upended its TV channels' schedules in a month that also saw the abrupt firing of Verona Duwarkah as the SABC's head of television who was replaced with Nomsa Philiso.

In July ad agency executives warned the SABC that the public broadcaster is going to experience huge losses in terms of advertising revenue if the sudden new slate of programmes doesn't manage to lure viewers and get ratings.With 7de Laan moved later to on SABC2 as part of the changes, the popular Afrikaans weekday soap shed a shocking 269 527 viewers in just one month from June to July to plunge from 5th place on SABC2 in June to a shocking 9th place on SABC2's ratings with 1.81 million viewers (5.4 AR / 15.4 share).Ironically it was again the American soaps, The Bold and the Beautiful and Days of Our Lives that Hlaudi Motsoeneng wants to get rid of, that did the bulk of the lifting to lure viewers to SABC3.On SABC1, the local primetime soap Generations The Legacy pulled ahead marginally ahead of Uzalo for the second time since May, grabbing 8.3 million viewers (24.7 AR / 68.7 share) in July, compared to Uzalo's 8.1 million (24.3 AR / 64.3 share).

Besides the plunging 7de Laan, the Afrikaans news on SABC2 fell to 14th place (1.43 million) from 12th (1.47 million) in June in its changed timeslot.SABC2's Sotho news bulletin also shed viewers from 1.69 million in June to 1.36 million in July.