Did you set out to gain a gay fan base, or did it happen by serendipity? It wasn’t something we intentionally set out to do, but we’ve been embraced and are gladly just going for it. When we first started performing we were doing shows in little gay clubs, so it always feels like home when we perform for a gay crowd. Do you feel like there is a different energy when you perform for the LGBT community?
Well, every venue is different, but one thing that is always special when we perform in front of a gay crowd is the amount of love the audience shows us.
As has happened with many performing duos of the same sex in the past, rumors that Icona Pop was a lesbian group surfaced almost immediately.
But rather than run from it, you both seem to take it in stride and have fun with it.
Caroline Hjelt and Aino Jawo, the Swedish synthpop duo better known as Icona Pop, immediately drew a large LGBT audience when they dominated radio playlists, i Pods, and dance floors this summer with their smash hit “I Love It.” The pair’s infectious sound — fun and fiery lyrics fueled by a swirl of electro house, punk, and indie pop — is a high-energy blend that the Swedish sirens made part of the soundtrack for equality as they toured throughout the year, performing at the White Party in Palm Springs, Calif., and several Pride celebrations throughout the U. With a new full-length album, I don’t know if I would say we’re surprised, but we’re very honored.
Tracks such as “Girlfriend” (an ode to female friendship that can be easily interpreted as a lesbian anthem for the ages) and the group’s latest music video, “All Night” (a homage to New York City’s house ballroom and drag culture), have only served to propel the duo’s popularity with LGBT audiences.
The gay community in general has great taste and is usually very good at zeroing in on new things in pop culture, so we’re very happy to be embraced the way we have been.
It’s about finding your people, your home, and wanting to stay there “all night.” We’re so proud of the way the video turned out because the people featured in it represent everything that song is about.
Even your latest album cover seems to be a bit of a wink and a nudge in that sense. Oh, yes! Several of your songs can easily be interpreted as LGBT anthems.