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The model is working; last year the company raked in a profit of million, while reaping a revenue of 5 million, up from 0 million the previous year.The popularity of the controversial matchmaking site is especially explosive in Japan, Ashley Madison’s fastest growing market worldwide.According to Ashley Madison CEO Noel Biderman, the site’s success world-round is proof of a simple, if hard to accept, fact of humanity: “We’re not monogamous. We pay lip service, but we’re not, and we have proof that we’re not.
“In addition to giving free reign to men's sexual desires, this one-sided, punitive definition of adultery was rationalized as a way to prevent confusion about the paternity of a married woman's child,” Robertson said. But in Japan, Robertson says, romance “is not at all the main motive for the legal institution of marriage, which brings two extended families into alliance, enables the marriage partners to achieve ‘social adulthood’ and is the only sanctioned context for reproduction, which in turn ensures the continuity of the household lineage.”“herbivore men” trend to the BBC’s documentary No Sex Please, We’re Japanese, a widespread meme suggests Japanese have all but stopped doing the deed and are content to sit back and watch their population implode.
The reality on the street tells a vastly different story.