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Otome apps are interactive 2D animated games on i OS and Android aimed at women in their 20s and 30s.The user plays the protagonist in chick flick/ soap opera-type premise and can pick from one of five male characters, each of whom comes with a different personality, agenda and storyline.The market has been primarily focused on things aimed towards men for a while now, but with the widespread use of mobile phones, we realised that there was a market for these games aimed at women too."We thought we needed to take a firm hold on providing a new style of dating sim game that working women could easily enjoy, during their rise and emergence in society."Date your "dream partner" Voltage's most successful game, "My Forged Wedding", about a girl who has to pretend to be married to a complete stranger for a month in order to land a job, is currently top in the i Tunes app store's Entertainment category in 46 countries.Outside Japan, Voltage apps are most popular with users in North America and English-speaking countries in Southeast Asia, and there is even a Voltage Wiki devoted to explaining the games.Business model The apps operate on a business model whereby the first chapter of the game is free to download, but the main storyline for each character, which includes 13 episodes and two alternative endings, costs £2.59 (.36).Originally, the stories were meant to just feature a single main story, but due to overwhelming demand from fans, many of the games now have an epilogue and a sequel for each character that costs an extra £1.59 per pop.Or, if you're more of the girl next door, you might be more partial to Our Two Bedroom Story, a game about becoming flatmates with a hot guy from work.
So if you don't fancy reading a romantic novel or watching a chick flick, you might enjoy a new kind of digital escapism by playing an "Otome" romantic dating simulator mobile gaming app.
While contemporary in style and plot similar to Western rom-coms, the apps reflect a lot of Japanese culture, particularly the often uneven gender roles in Japanese society, and can be quite an eye-opener to the East.