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Personal Standards When the word "ethics" is used in common parlance, it often refers to a high standard of behavior.
For example, it is not uncommon to read statements such as, "Our ethics motivate us to take care"; "It is ethical to show compassion"; "It is ethics that cause us to pursue a high degree of competency." In many cases, the word "ethics" is also used interchangeably with "personal standards", as in the statement, "Ethics are my personal beliefs that tell me right from wrong." Such use of the term "ethics" reinforces good conduct when personal standards set a high bar of behavior.
The purpose of this course is to examine the concept of ethics and how it relates to the insurance producer.
It attempts to show how embracing a personal code of business ethics will guide the producer's activities beyond that which are required (or prohibited) by law toward a higher level of service and success.
However, if we define ethics as equating to our personal standards, it is possible that ethics can lead us to act illegally.
Certainly one reason for this is that the average consumer does not fully understand or appreciate insurance products, but recognizes they are something that's needed.
Consequently, these consumers rely on the insurance industry and its many and varied representatives to provide them with appropriate information, advice, products and service.