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Rad has stated that the impetus for the app was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed that a "double opt-in" system could be created to potentially alleviate that stress.
Rad has also stated that Tinder filled a gap for social sites for meeting strangers, rather than connecting with people a user already knows.
Tinder is a location-based social search service application (using Facebook) that facilitates communication between mutually interested users, allowing matched users to chat.
Initially, instead of a swiping motion, users would click on either a green "heart" or red "o Xo" to select or move on from the photos shown.
As of October 2014, the app was processing over one billion swipes per day, producing about twelve million matches per day.
The average user would generally spend about an hour and a half on the app each day.
The main companion site for Tinder has been Facebook, as Tinder users connect their Facebook profile to their Tinder accounts for verification and profile details.
Originally incubated inside Hatch Labs, the app was launched in 2012, and by 2014 it was registering about one billion "swipes" per day.Tinder is among the first "swiping apps", where the user uses a swiping motion to choose between the photos of other users: swiping right for potentially good matches and swiping left on a photo to move to the next one.