During the presentation "Relationships for Growth," D'Arcy-Potts will share insights on how digital marketers can reach this vast audience.
In particular, she will provide tips on delivering results from data-driven performance marketing by: "The dating industry continues to grow at a rapid rate," said D'Arcy-Potts.
"However, with that growth comes a tremendous amount of data.
And many are asking 'So how do we transform this data into meaningful business insights?
) and its digital marketing software division CAKE, today announced the company's EMEA Head of Sales, Elizabeth D'Arcy-Potts, will deliver a session titled "Relationships for Growth - Using Data to Improve Key Relationships" at the 2016 Global Dating Insights Conference.
CAKE's proprietary Software as a Service (Saa S) platform is utilized by a number of leading online dating sites to fuel their performance marketing campaigns.
According to the Online Dating Association, between 25% and 40% of new relationships today start online.
' During my presentation, I will help answer that question by sharing tips on how to make intelligent, data-driven decisions that positively impact the bottom line for marketers in the online dating space." About CAKE by Accelerize CAKE, a division of Accelerize Inc., provides a proprietary cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. () offers proprietary marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. Use of Forward-looking Statements This press release may contain forward-looking statements from Accelerize Inc.
Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 40 countries worldwide with the insight to make intelligent marketing decisions. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws.
During this presentation, D'Arcy-Potts will explore the value real-time data plays in optimizing digital marketing campaigns, increasing performance and enhancing business partnerships.
The session takes place Thursday, October 27 at noon BST at The Grange in St. Global Dating Insights (GDI), a leading online media publication and information website for all dating industry news, is the organizer of the annual GDI Conference with attendees from around the world.
The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements.