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At the time, The Match Group chairman Greg Blatt said that the "dating industry has come a long way since its inception, but the category remains underpenetrated".
The Group accounts for almost a third of IAC's sales, generating revenues of 9.2m between January and March, of which 0.1m came from its dating websites.
The Match Group also owns the Princeton Review, the college admission preparation website, and Daily Burn, which streams fitness videos.
The acquisition is the latest in a string of movements in the online dating sector.
One question I’m always asked in a profile review session is which dating sites I recommend.I’m quite open to my clients that I think Eharmony is a gigantic waste of time at this stage in the dating game.Things move much too quickly now, which means our attention spans and time we’re willing to invest is continuously diminishing with every new dating app that is designed.There are too many steps involved with Eharmony’s process.
Last week saw the UK launch of Coffee Meets Bagel, a dating app that sends users one potential match every day at noon, while an app called Air Dates, which aims to connect travellers looking for love, recently debuted in London. How will the story stack up against the greatest films about business?
There are over 87,000 different drink combinations at Starbucks, according to the coffee retailer’s website. From flu remedies to Harry Potter-inspired beverages, we highlight the weird and the wonderful brews and infusions.