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It's from Video Egg, a San Francisco company that is paying Frind to run a series of Budweiser commercials in Canada. with more than that." Five years ago, he started Plenty of Fish with no money, no plan, and scant knowledge of how to build a Web business. Its traffic is four times that of dating pioneer Match, which has annual revenue of 0 million and a staff that numbers in the hundreds. Today, he employs just three customer service workers, who check for spam and delete nude images from the Plenty of Fish website while Frind handles everything else.Like most of his advertising deals, this one found Frind. Today, according to the research firm Hitwise, his creation is the largest dating website in the U. Amazingly, Frind has set up his company so that doing everything else amounts to doing almost nothing at all.The gleaming space could easily house 30 employees, but as Frind strides in, it is eerily quiet -- just a room with new carpets, freshly painted walls, and eight flat-screen computer monitors.Frind drops his bag and plops himself down in front of one of them. There's a 0,000 order waiting for his signature.While he is doing this, he carps about Canada's high income taxes, a serious problem considering that Plenty of Fish is on track to book revenue of million for 2008, with profit margins in excess of 50 percent. "Most of the time, I just sit on my ass and watch it." There's so little to do that he and his girlfriend, Annie Kanciar, spent the better part of last summer sunning themselves on the French Riviera.Then, six minutes 38 seconds after beginning his workday, Frind closes his Web browser and announces, "All done." All done? Frind would log on at night, spend a minute or two making sure there were no serious error messages, and then go back to sipping expensive wine.A year ago, they relaxed for a couple of weeks in Mexico with a yacht, a captain, and four of Kanciar's friends. "Rough life." As Frind gets up to leave, I ask him what he has planned for the rest of the day. "Maybe I'll take a nap." t's a 21st-century fairy tale: A young man starts a website in his spare time. He hasn't gone to MIT, Stanford, or any other four-year college for that matter, yet he is deceptively brilliant.He has been bouncing aimlessly from job to job, but he is secretly ambitious.
In most stories, this is where the hard work begins -- the long hours, sleepless nights, and near-death business experiences. Frind takes it easy, working no more than 20 hours a week during the busiest times and usually no more than 10.Five years later, he is running one of the largest websites on the planet and paying himself more than million a year.