Dating matchmaking business

21-Feb-2015 17:34

"Time seems more important to New Yorkers," said Ms. A Peculiar Industry The International Society of Introduction Services, based in San Francisco, counts at least 2,000 such businesses and says more are sprouting weekly.But this is a peculiar industry, what with output measured in wedding bands.Sam Cohen, a 30-year-old computer consultant, experienced "a particularly dry spring, socially speaking." He swallowed hard, and went to a dating service.First came Kathleen, "a great lunch." Then there was Susan, who "was just wonderfully evanescent, not to take anything away from Kathleen." He still has four lunch dates left on a 0 plan guaranteeing him six within six months."I'm having such a good time doing this now," he said.The service he chose is new in town and built around the idea of reducing risk in one of life's riskiest games by keeping the meeting to a short time span in an unthreatening environment.Called It's Just Lunch, it fixes up clients for lunch dates at Manhattan restaurants, where the service makes reservations in first names.

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Even finding an office was tough because landlords suspected It's Just Lunch was an escort service. Mc Ginty and her partner, Margaret Kunkler, the trickiest part has been New Yorkers themselves.It is also a potentially great business in a city where many are rootless but few are fancy-free and where lunch is, for many people, the only social occasion.The service began in Chicago in April 1992 and now claims annual revenues in excess of million.They find them more alienated, less willing to look you in the eye.

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"You're selling people happy-ever-after, their greatest hopes and dreams," said Trish Mc Dermott, executive director.

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