Consumer research dating sites
A somewhat surprising outgrowth of this larger trend was the rapid increase in the number of formal methods for singles to meet each other.For example Adelman and Bernard (1990) found that in the ten years between 19, the number of social introduction services listed in the Chicago area yellow pages increased from 5 to 23.Over the same period, singles ads, once the exclusive domain of off-beat publications, have become an established feature in most major newspapers and many magazines such an the New York Review of Books. Solomon, Provo, UT : Association for Consumer Research, Pages: 532-537.
For example, Becker (1973, 1974, 1976, 1981), Freidan (1974), and Parsons (1980) have applied economic models to these social relationships.
As the disciplines of marketing and consumer behavior have come to be understood as the study of exchange (Bagozzi, 1975) rather than the study of a particular business function, Kotler and Levy (1969) coined the term personal marketing and Levy and Zaltman (1975, p.