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Many companies tried to create online stores early on and the vast majority failed miserably. Meanwhile most companies and small businesses have produced increasingly advanced websites as time and technology have improved while costs came down.
Yet not everyone in the world can be on page one in Google.
Now online and mobile advertising is the largest and fastest growing paid advertising medium in North America mainly sourcing their business from newspaper and direct mail.
Broadcast tv and radio, outdoor and to some extent magazines are still healthy and growing ad mediums. The web has also obliterated the corporate brochure business primarily because most were out of date before they went to press.
Please tell any minors you see in the room to leave.
Tricky wording aside, the online world is fast becoming well-aware that yesterday’s traffic generating techniques are largely gone with the wind, and that the primary focus is most definitely on great quality content that is of value to your audience.
Which brings us back to content For you to stand out on the web your website content has to be detailed, deep and keyword specific, not to mention creative – because it is an advertising medium where creativity sells.The challenge in the web world is attracting and engaging the reader much more quickly and efficiently than traditional media.