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The story: Last week, a friend, someone I greatly respect, emailed me and said, “You should create less videos on blogging. Here’s the directions for your homework today: Step 1: Did you mistakenly write for industry professionals as opposed to ideal customers? As a matter of fact: if you sign up right now, I’ll send you a free 17 minute video that reveals the BEST way to build an audience in 2015. Share your story as “Part 1” in your comment below. WATCH THE VIDEO NOW (IT’S FREE) And if you’d like to help me spread the word, all you have to do is send one friend a personal email where you tell them all about the series. Adult men and women international shoe size conversion chart – Europe, Mexico, Japan, UK, Australia, USA & Canada and Korea adult shoe sizes. a pair of European sized 42 men’s shoes is equivalent to UK sized 8.The size conversion charts above are useful for Singaporeans who shop on US or European online stores for shoes and clothings, which are substantially cheaper especially for branded items like Polo Ralph Lauren.Features: International shirt, pants and dress size conversion chart – USA & Canada, UK, Europe, Japan and Australia clothing sizes. a US sized 2 shirt is equivalent to a European sized 32 shirt.…but that’s when I noticed something strange: People are looking for readers in the wrong places. (The same mistakes some of you made when you completed the homework on Friday. Because when I read the content on his blog, all of it was tailored to other lawyers. I fired up her blog, and she had content like “7 mistakes freelance writers make when they work with a client” and “When you should fire your client” and “How to charge more for freelance writing.” Now think about this… On the surface, this may sound like it makes sense, but here’s the problem: People reading fitness blogs aren’t your ideal customer. Sure, you might be able to pick up a few readers here and there, but it’s not going to be easy… but you have to demonstrate why someone should read “yet another fitness blog.” That is the question, now, isn’t it?
I know plenty of people who use the web to generate leads and sales for professional service businesses. However, when you’re building YOUR readership, you shouldn’t seek links from people you like.
Fair warning: If you ignore this exercise, you risk building the wrong blog. So, the exercise is this: Are you reaching ideal customers or industry professionals? (If you made this mistake, in addition to the homework which I’ll share in just a second, I want you leave a comment telling me about how you made this same mistake). Oh, and, if you’re loving this series about building a blog, make sure you hop on the email listto ensure you don’t miss out on the other great free training I’ve got prepped for you.
Step 2: In my next blog post in this series, I’m going to show you HOW to get ideal customers back to your website. Tell me what problems you have getting their attention.
So, what are your BIGGEST struggles when it comes to getting people back to your website?
They hope search engines will rank them highly and send them readers. (This is strange to me because while most people admit they’re not looking for a “handout,” that’s exactly what they’re doing! However, when you actively try to get other people with readers to send you readers (and potential customers), you’re taking control over the success of your website. He even went so far and said, “Creating content is a horrible way to attract business. He owns his own firm, and built it from scratch to a decent-sized office. His content was well-written, and it was also entertaining. Or would you say, “You mean you want to CHARGE ME MORE? ” And then the only action you would take is clicking that X on your browser window to close out the site. Because her content is tailor-made for attracting other freelance writers… Example #2 As another example, as I saw in the homework that you submitted on Friday, instead of writing the wrong type of content, people wanted traffic from the wrong websites. It’s closed right now, but I highly suggest you sign up and download this FREE 17 minute video.
I’ve been doing it and it’s not working.” And that’s when I set the record straight. And despite his glaring mistakes, he was doing a lot of things right. WATCH THE VIDEO NOW (IT’S FREE) In it, I walk you through figuring out who your ideal customers are, how to find them and show you proven methods for getting those people back to your website. For now, I’ve got one more quick anecdote followed by a little exercise for you… He already has one of the more popular blogs in his vertical. But as you can see from more than 500 comments on my last two blog posts, building a blog that actually fuels your business isn’t a solved problem. Most people might let a comment like this shake them, but here’s the deal: The guy who said it is an industry professional… The people who left comments telling me they LOVE the series are my ideal customers, and they’d be perfect for my advanced training on blogging. Compliments from industry professionals make you feel great, but sales from ideal customers help you live great. Are you reaching industry professionals or ideal customers? or are you writing for people who want to buy what you sell?