From DNA testing to personalized matchmaking, there's no shortage of services promising to help you find love — for a price.But for those of us looking to go a cheaper route, there's a solution: the internet.But can a formula determine whether two people will have a successful long-term relationship? According to market research company IBISWorld, the online dating industry made 3 million in Canada in 2014.Services like e Harmony and promise to find you the best potential matches based on complex and tightly guarded algorithms."It is very very difficult, if not impossible, to predict initial chemistry using variables assessed before two people meet each other," said study co-author Paul Eastwick, an assistant professor at the University of Texas at Austin.
And, as it turns out, what we find attractive in a profile doesn't sync up with what we go for in the real world.
"People have elaborate laundry lists of qualities they think they want in a partner, and they like online dating profiles that fit this laundry list," Eastwick said.