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It also helps to have Russian people part of the team, this way clients have a dedicated Russian account management team who they can speak to in their native language.
With our Russian market knowledge we are here to advise and help clients to monetise their platforms, generate traffic, convert that traffic and to get the best ROI out of the Exo Click platform.
Exo Click has been expanding its reach into the Russian market and is now a leading force for Russian channels who want to reach an international market and for foreign advertisers wanting to monetise the Russian market.
Exo Click’s Russian team attended two important online industry shows in Moscow, Russia 3 – 4 October 2014: the Russian Affiliate Congress and Expo (RACE) and the i Date Expo.
With this exponential growth and with few foreign advertisers exploiting this lucrative market we have ensured that Exo Click is well positioned in this market to offer this huge potential to non Russian businesses as well as providing Russians with a gateway to the international market via our ad network platform.
How has Exo Click managed to enter this market so successfully?
The first port of call was to ensure that we signed deals with the Publisher sites that have good quality traffic with entertainment and dating sites being strong contenders.
RACE is an affiliate marketing event for Russia and CIS countries and i Date is dedicated to the exploding online dating business in Russia with Russian and foreign industry specialists networking and learning the latest trends and technologies in online dating and related online entertainment products.The Exo Click team were one of the main presenters at i Date where they demonstrated Exo Click’s ad network technology platform to delegates and how they could better monetize not only Russian traffic, but also how drive international traffic to Russian publisher websites.The Russian market has seen a massive upsurge in online users and it is now the largest online market in Europe with 68 million users.Zenith Optimedia predicted that by the end of 2014 it will be the 9th largest online market in the world with online advertising now accounting for 25% of all advertising in Russia, overtaking both print and outdoor advertising.
So we caught up with the Russian team to tell us more about their visit to RACE and i Date and the opportunities that the Russian market holds for advertisers and publishers and for traffic generation and conversions.How is the Russian market different from the Western market?