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30-Nov-2015 20:35

Once you’re reading the email, Perfect Audience can then direct your attention as required.

Email subject lines are the gatekeepers of your email campaigns.

When you’ve put hours of effort into getting your segmentation just right and even more into nailing your awesome email copy, you want to make sure your emails actually get read!

This post, inspired by a previous and popular Unbounce infographic post, How to Write the Perfect Email Subject Line, will give you five tips you can use to write email subject lines that get your recipients opening and, ultimately, converting!

There are generally two types of emails businesses send to their customers: notifications and direct updates (newsletters).

Take this example from Linked In: They let you know exactly what the email is about, reveal a little information to entice you and then leave you with a sense there is more to learn.

Another example comes from Perfect Audience with their conversion notifications: Although this subject doesn’t have the longevity of Linked In’s, it is effective because it is upfront, gets you excited and leaves the details of the conversion path to the body of the email.

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The best way to get customers to open your emails is to get to the point.This doesn’t mean you need to reveal everything but, assuming your email is actually targeting a relevant segment, being upfront and honest will get opens.It’s important to be clear about each campaign you’re working on as, just like writing any other copy, a lot of psychology is at play when it comes to the subject line.Whenever you’re working on a subject line, you need to be absolutely clear about your goal.

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When it comes to notifications (transactional emails) the best approach to subject lines is usually to be specific and let customers know exactly what they’re about to open.This might sound counter-productive but by letting the recipient know why you’re sending the email and what to expect is the best way to get their attention.